CeeHawk - "Neva Die"

A lil' somethin' I put together with My Muvee for vista. Comic's are the perfect background to this song, because the characters, at least the good ones, are presented as timeless figures, and my train of thought for this song was living life like you had forever to get it right. Enjoy.

A new direction...

Well hello Kongressman (and Women). It's been a long time,and really, I shouldn't have left you. Things have been moving at a much different pace personally, and well, I think I'm starting to find my groove professionally. Artistically is another story. About a month ago, I sat down and wrote a few songs in hopes of recording them one weekend in San Antonio. Things being what they tend to be, it really didn't happen. I started to place blame, but I really thought it through. Just like I'm not always ready to hit the studio, those around me have lives as well, so they cant just be ready when i expect them to. So, i went to the the 'Nets to try and locate what i think may be the missing piece to my puzzle: real management. I think one of my strengths in my openness, so to be open, musically I'm an artist, and not the greatest businessman (that what niggas like Kerry Ray are bred for). I'd much rather write, record and perform and happily cut someone else a check to handle the rest. Just the way I'm built. In a climate where everyone is an artist (or can make that claim) it becoming increasingly hard to stand out. So hopefully this deal goes well, and I can just make music without the fear of hunting down studios, or having to book my own gigs, because writing consists of what you know and what you can convey, but getting the music out is a different beast entirely.

Be back sooner than later.

Bourne Without Identity

In 1983, Toyota chairman Eiji Toyoda summoned a secret meeting of company executives, to whom he posed the question, “Can we create a luxury vehicle to challenge the world's best?" The original Lexus LS 400 was nothing short of revolutionary. It was quieter, it has outstanding fit and finish, it was madly reliable. It did what it was designed to do. Challenge the world's best. Fast forward 20 years(Happy Belated Birthday Lexus) and I believe the Toyota Motor Corp executives need to ask a new question. What is our brand identity? For a brand whose mission was to compete with the worlds best it was mission complete. But how do you take Lexus to that next level...copy 70s-80s General Motors? Uninspired design? See photo, CHECK! Shameless rebadging? See ES350, LX570, CHECK! No identity for brand? DING DING We have a winner!

What hallmark does Lexus have to fall back in a crowded luxury market? Performance? I think BMW or Infiniti! Design? I think Audi or Cadillac! Innovation? I think Mercedes. Lexus you are the new Buick. Or would that be a slap in the face to the new Buick because the new Buick LaCrosse recently beat the Lexus ES350 in a comparo. A BUICK!!! The median age of Lexus buyers is 56 and no identity Lexus will no longer be the brand that middle to upper America aspires to own anymore.

But the since its conception it was not designed for its own niche. It was designed to challenge the world's best. That it will do but I believe Lexus will have to have an identity and not remain tarted up Toyotas! The LS600 was a start with the 8speed transmission and automated parralel parking and maybe the high tech theme can work. But if i wanted a Prius i would buy a Pruis not a HS 250h, if I wanted a Highlander I would buy a Highland not a RX350, if I wanted a Camry I would buy a Camry not a Lexus ES350. Give me a reason to want a Lexus other than wanting to look like I have money. And no Hiphop cant save you because you can only rhyme Texas and Lexus so many times.